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电话营销的基本流程和技巧

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电话营销的基本流程和技巧

发布日期:2019-10-14 作者: 点击:

365竞彩DIANHUAYINGXIAOSHIQIYEYUNYONGJIAODUODESHOUDUAN,JUYOUFEIYONGDI、GOUTONGKUAI、CHENGJIAOLVGAODETEDIAN,SHENSHOUQIYEDEXIAI,XIAOSHOUYIJINGCHENGWEIMUQIANQIYEZUICHANGSHIYONGDEYINGXIAOSHOUDUANZHIYI。DIANHUAYINGXIAODEJIBENLIUCHENGYIBANYOUYIXIAJIBU:

  DIYIBU:CEHUA

  CEHUASHISHISHIDIANHUAYINGXIAOLIUCHENGDEDIYIBU,ZAIZHEIGEJIEDUANYAOFENXIKEHU、ZHUNBEIZILIAO,RANHOUZHUNBEIDIANHUAJIAOBEN,BINGSHIZIJISHIZHONGBAOCHIJINGSHENBAOMANDEZHUANGTAI。

  DIERBU:RAOZHANGAI

  ZAIDADIANHUAZHIQIAN,DIANHUAYINGXIAORENYUANYIDINGHUISHIXIANZHUNBEIHAOXUDUOZILIAO,RANERZHEIXIEZILIAOKENENGDADUOSHUDOUZHIYOUYIGELIANXIDIANHUA,YIGEXINGMING。NEIMEZENMERANGJIEDAONIDIANHUADERENBANGNIBADIANHUAZHUANJINIYAOZHAODERENNI?ZAIZHEIYIBUFENNIXUYAOZUOZIWOJIESHAO、DADIANHUAYUANYOU、CHUBUTANTINGDUIFANGSHIFOUSHINISUOYAOZHAODEREN。

  DISANBU:KAICHANGBAI

  XIANZAIJIASHENIYIJINGHEKEHULIANXISHANGLE,NEIMEYEJIUJINRULEDIANHUAXIAOSHOUDESHIZHIJIEDUAN,ZENYANGRANGDUIFANGDUINIJIANGYAOJIESHAODECHANPINGANXINGQU,GUANJIANZAIKAICHANG。ZAIDIANHUAYINGXIAORENYUANKAICHANGBAIZHONGJIANGDAO,YAOZAI30MIAONEIZUODAOGONGSIJIZIWOJIESHAO,YINQIKEHUDEXINGQU,RANGKEHUYUANYIJIXUHENIJIAOTANXIAQU。

  KAICHANGBAIDEJIBENYUANZESHI:SHIKEHUCHANSHENGJIDADERENTONGGAN,CONGERGOUMAINIDECHANPIN。BUYAORANGCHANPINCHENGWEINIHEXIAOFEIZHEZHIJIANGOUTONGDEZHANGAI,HAIKEYISHIDANGDIYUNYONGJINGZHENGDUISHOUDEXINXI。

365竞彩   DISIBU:XUQIUQUEREN

  YISHICHANPINJIESHAO。ZAICHENGGONGDAKAIHUATIZHIHOU,DIANHUAYINGXIAORENYUANJIUHUIKAISHIJINXINGCHANPINJIESHAO,ZAIJIESHAOCHANPINDESHIHOUYIBANDOUHUIJIESHAOCHANPINDETEXING、GONGXIAO、YOUSHI。DANSHI,GUANJIANSHIYAOJIESHAOCHANPINNENG JIKEHUDAILAIDELIYI,ZHEICAISHIKEHUZHENZHENGGUANXINDEDONGXI。

  ERSHIQINGTING。ZAIYUKEHUGOUTONGDEGUOCHENGZHONG,QIEJIZHUYIQINGTING,TINGBISHUOZHONGYAO,DIANHUAYINGXIAORENYUANXUYAOTONGGUOQINGTINGLAILEJIEKEHUDEXUQIU。YOUHENDUODIANHUAYINGXIAORENYUANFEICHANGNENGSHUO,DANSHISHUOLAISHUOQUJIUSHIBUNENGDADONGKEHU,WEISHENMENI?YINWEITASHUODEDONGXIBUSHIKEHUZHENZHENGXUYAODE。SUOYI,DEDUOTIWEN、DUOTING,ZHENDUIKEHUSUOSHUODEJINXINGJIESHAOCAISHIYOU XIAODE。

  另外,还要养成边听边记的好习惯。记录好客户情况、谈话内容,做好沟通技巧的总结,找出问题所在。每打一个电话,技巧都要有所提高。放下电话后,不要急着打下一个电话,花一点时间,回顾电话过程,总结这一次电话的经验。

微信图片_20180528100153_副本.jpg

 

 

 DIWUBU:YIYICHULI

  ZAIYUKEHUJINXINGGOUTONGDESHIHOU,DIANHUAYINGXIAORENYUANHUIYUDAOKEHUTICHUDEGEZHONGWENTI。YIGECHENGGONGDEDIANHUAYINGXIAOYINGGAIBAYIYIBIANCHENGJIHUI。CHULEYAODUICHANPINYOUSHENQIEQUANMIANDIRENSHIWAI,DUIYUYIYIDECHULIYEYAOZHANGWOYIDINGDEJIQIAO,YAOYIKEHUWEICHUFADIAN,XIANGQIJIESHI。

365竞彩  DANGDIANHUAYINGXIAORENYUANXIANGKEHUJIESHAOCHANPINZHIHOU,KEHUWANGWANGHUITICHUYIXIEYIWEN、ZHIXUNHUOYIYI。ZAICIJIEDUANDIANHUAYINGXIAORENYUANKENENGNANYIJIESHOUKEHUDEWENTIHETAIDU,WANGWANGXIANRUXIAMIANDEWUQU:

  1、YUKEHUZHENGBIAN:DANGDIANHUAYINGXIAORENYUANRENWEIKEHUDEGUANDIANBUDUISHI,SHITUYIBIANLUN、ZHIWEN、SHUOJIAODENGFANGSHISHIKEHURENSHIDAOBINGCHENGRENZIJISHIBUDUIDE。WULUNDIANHUAYINGXIAORENYUANSHIFOUYOULI,TONGKEHUZHENGBIAN DOUBUHUIDADAOSHUOFUKEHUDEMUDE,FANERGENGJIAQIANGLEKEHUDEDICHUXINLI,SHIKEHUSHIQUDUIDIANHUAYINGXIAORENYUANDEXINREN。YINCI,DIANHUAYINGXIAORENYUANWULUNZAIRENHEQINGKUANGXIADOUBUYAOYUKEHUZHENGBIAN。

  2、BIAOSHIBUXIE:DANGRENWEIKEHUDEGUANDIANBUDUIHUOTAIDUBULIANGSHI,YOUXIEDIANHUAYINGXIAORENYUANBIAOSHICHUYIZHONGBUXIEYUKEHUJIJIAODEQINGMIETAIDU。RUGUOKEHUCHAJUEDAODIANHUAYINGXIAORENYUANDEBUXIETAIDU,HUIGANDAOGANQINGSHOUDAOSHANGHAI,CONGERCHANSHENGDUIDIANHUAYINGXIAORENYUANNAIZHICHANPINHEGONGSIDEBUMANQINGXU,ZIRANYEBUHUIGOUMAI。

  3、BUZHIKEFOU:DUIYUKEHUDEGUANDIANHETAIDU,DIANHUAYINGXIAORENYUANBUZHIKEFOU,CAIQUFANGRENDETAIDU。ZHEIYANGDEJIEGUO,HUOSHIKEHUGANDAOSHIWANGHEBUMAN,TONGSHIJIASHENLEKEHUYUANLAIDEBULIANGYINXIANGHEYIWEN。

365竞彩  4、XIANSHIBEIGUAN:DUIYUKEHUSUOTICHUDEYIWENHUOYIYI,TEBIESHINEIXIENANYIJIEDAHECHULIDE,ZONGSHIXIANSHICHUBEIGUANDEQINGXU。DIANHUAYINGXIAORENYUANDEBEIGUANQINGXUSHIGONGZUOYEJI、CHANPINDEXINGXIANGDOUSHOUDAOLEHENDADEFUMIANYINGXIANG,KENENGHUISHIQUZHENZHENGXIANGMAINICHANPINDEKEHU。

365竞彩  5、AIQIUYUQI:DUIYUKEHUSUOTIDENANYIJIEDAHECHULIDEYIWENHEYIYI,DIANHUAYINGXIAORENYUANBUSHIJIJIDETAIDU,ERSHIJIUCHAN、QIQIUKEHUGOUMAI。AIQIUYUQIBUDANHENSHAONENGDADAORANGKEHUGOUMAIDEMUDE,ERQIEHUIYINGXIANGDIANHUAYINGXIAORENYUANZISHENDEXINGXIANG。

  DILIUBU:YUEDINGMIANTANHUOJINYIBUYUEDINGXIACIDIANHUABAIFANG

  在电话营销人员澄清了异议,并提出了解决方案后,要不失时机地提出约见或进一步约定。如果这时提出开放式的问题,让客户自己做出决定,那么多半客户会说:“我最近没空,过几天再说吧!”所以,在这里电话营销人员一定要提封闭式的问题,用问题引导客户,让客户接受你的建议

 

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