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营销界的金鱼规则

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营销界的金鱼规则

发布日期:2019-10-10 作者: 点击:

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 PAIENCENGJINGZAIYATELANDADEYIJIASHANGWULVDIANZHUGUOSITIAN。DIYITIANYELITAJILVDIANDEQIANTAIDADIANHUA,QINGQIUDUIFANGDIERTIANSHANGWUJITADAYIGE“HUANXINGDIANHUA”,DUIFANGDAYINGZHIHOUGAOSUTA,ZUOWEILVDIANDEGAODUANKEHU,TAHAIKEYIDEDAOYIFEN“TEBIEYOUDAI”DEFUWU。

365竞彩  LVDIANWENTASHIFOUXUYAOZAIDIERTIANZAOSHANGJIANGYIFENMIANFEIDEKAFEIHEYIFENBAOZHISONGDAOTADEFANGJIAN?TASHUOTAXIHUANHECHA,QIANTAIFUWUYUANSHUOMEIYOUWENTI;JIEZHEWENTASHIXIANGYAO《NIUYUESHIBAO》HAISHI《YATELANDAXIANFABAO》,TASHUOXIANGYAOYIFEN《HUAERJIERIBAO》。FUWUYUANSHUO:“HAODE”。DIERTIAN,YIQIEZHAOZHETAFENFUDEZUOLE。DAOLEDIERTIANWANSHANG,PAIENXIANSHENGZHAOJIUJIQIANTAIDADIANHUAANPAIDISANTIANDE“HUANXINGDIANHUA”,NEIWEIQIANTAIFUWUYUANZAICIGAOZHITA,ZUOWEIGAODUANKEHU,TAKEYIDEDAOYIFEN“TEBIEYOUDAI”DEFUWU,WENTAMINGTIANZAOCHENSHIFOUXIANGYAOYIBEIMIANFEIDEKAFEI,TASHUOBUYAOKAFEI,XIANGHECHA。DUIFANGSHUO,HAOBA;JIEZHEWENTAXIANGYAO《NIUYUESHIBAO》HAISHI《YATELANDAXIANFABAO》……DISANTIANHEDISITIANDEWANSHANGYIRANRUCI。ZHEIGEZUOFADECHUZHONGSHIHAODE,TASHIWEILEJIKEHUTIGONGYOUZHIDE“KEHUFUWU”,DANSHIYUYUANWEIDESHI,XIAOGUOQUEHENBULIXIANG,MEIYOUDADAOTISHENGKEHUGUANXIDEMUDE。ZHEIJIALVDIANJIUSHIZAIYIGECHONGMANKEHUJIYUDE“YUGANG”LIYOULAIYOUQU。

365竞彩  SHANGSHUDEGUSHIYEJIUSHITANG·PEIPOSIDEJINYUGUIZE。YOUYIZHONGREDAIJINYU,TAMENDUIYOUGUODEDIFANGMEIYOUJIYI。YEXUZHEISHIYINWEIZHEIZHONGYUJINGCHANGSHENGHUOZAIWAIHAI,SUOYIDIYUFANWEIDUITAMENLAISHUOBINGBUZHONGYAO,BUGUANZHEIZHONGYUYOUDAONALI,TAMENYIDIANERYEJIBUDESHIFOUCENGJINGLAIGUOZHEILI。WOMENKEYIXIANGXIANG,RUGUORANGZHEIZHONGYUFANFANFUFUZAIYIGEYUGANGLIYOULAIYOUQU,TAMENYEBUHUIFAN,YINWEIZAITAMENKANLAI,YANQIANDEJINGXIANGZONGSHIXINDE。ZHEISUIRANTINGQILAIHENKEXIAO,DANSHI“JINYUGUIZE”QUESHISHIYONGYUHENDUOXIAOSHOUZHE。BUGUANKEHUCHUXIANLEDUOSHAOCI,TADOUJIBUZHUTAMEN。

  01

365竞彩  “JIUSHIYINGXIAO”SHIJIYU“JINYUGUIZE”LAIYUNZUODE。ZAIDIANNAOSHUJUKUDEDAOGUANGFANYINGYONGZHIQIAN,SUOYOUGONGSIDEYUNZUODOULEISIYUYATELANDADENEIJIALVDIAN,JINGCHANGWANGJIZUOWEIGETIKEHUTICHUDEYAOQIU。DANGYIJIAGONGSIMEIYOUGETIKEHUDEYISHIHUOJIYIDESHIHOU,GAIGONGSIBUDANBUNENGTIGONGZHENZHENGGEXINGHUADEFUWU,YEKANBUDAOZIJIDEXINGWEIDUITEDINGKEHUDEWEILAIXINGWEICHANSHENGDEYINGXIANG。

  FUZADESHI,“XINSHIYINGXIAO”SHIQIDEGONGSISIHUYEDUITAMENDEKEHUSHUSHIWUDU。MEIGUOZAIXIANJIUSHIYIGELIZI,KEHUMEICIQUXIAOZHUCEDOUFEICHANGKUNNAN,DANSHIJIETONGDIANHUAJIUHENFEIJING,RUGUOYAOZHONGZHIFUWU,ZHISHAOHAIXUYAOBANGEXIAOSHI。YIGEKEHUBAOYUANSHUO,MEIGUOZAIXIANDEFUWUDAIBIAOCENGJINGQUANTAJIXUBAOLIUTADIDIDEZHANGHU,ERZAICIZHIQIAN,TACENGJINGGAOSUGUOTAMEN,TADIDIYIJINGSILE!

365竞彩  SUOYI,DUIKEHUDEGEXINGHUAYINGXIAOYICHENGWEIYINGXIAODEZHONGZHONGZHIZHONG。

  02

365竞彩  GEXINGHUAYINGXIAOJIQIYEBADUIRENDEGUANZHU、RENDEGEXINGSHIFANGJIRENDEGEXINGXUQIUDEMANZUTUIDAOKONGQIANZHONGXINDEDIWEI,QIYEYUSHICHANGZHUBUJIANLIYIZHONGXINXINGGUANXI,JIANLIXIAOFEIZHEGERENSHUJUKUHEXINXIDANGAN,YUXIAOFEIZHEJIANLIGENGWEIGERENHUADELIANXI,JISHIDILEJIESHICHANGDONGXIANGHEGUKEXUQIU,XIANGGUKETIGONGYIZHONGGERENHUADEXIAOSHOUHEFUWU,GUKEGENJUZIJIXUQIUTICHUSHANGPINXINGNENGYAOQIU,QIYEJINKENENGANGUKEYAOQIUJINXINGSHENGCHAN,YINGHEXIAOFEIZHEGEBIEXUQIUHEPINWEI,BINGYINGYONGXINXI,CAIYONGLINGHUOZHANLVESHISHIDIJIAYIDIAOZHENG。

365竞彩  DUIYIGEFUWUXINGCHANPIN,GUANLIZHEYINGJUEDINGSHIFOUMEIYIGEGUKEDOUXUYAOWANQUANYIYANGDEFUWU(RUGONGGONGQICHE),HUOSHIFOUMEIYIGEGUKEDOUXUYAOWANQUANBUTONGDE、DUTEDEFUWU(RUCHUZUCHE)。FUWUSHANGSHIZHONGMIANLINZHEIYIWENTI。DANGTAMENSHEJIFUWUSHI,TAMENYAOKAOLVYOUDUOSHAOFUWUKEYICHANYEHUA,YOUDUOSHAOFUWUZHINENGGEBIETIGONG。ZHENGRUYINXINGKEYIDUIHUANMEIYIZHANGZHIPIAO,ZIDONGJUYUANJIATMYENENGZIDONGJINXINGZHEIXIEDUIHUANYEWU。ERDAIKUAN,ZEXUYAODALIANGDEGEBIEJIECHU,SHIZHENGGESHENQINGDAIKUANHEHUODEDAIKUANDEGUOCHENGCHENGWEILEGEXINGHUADEJINGLI。FUWUXINGCHANPINGEXINGHUADECHENGDUSHIXIAOFEIZHEPIANHAO、CAOZUOXIAOLVHEYINGXIAOZHANLVEDEHANSHU

03

365竞彩  SHUODAOGEXINGHUAYINGXIAO,BUNENGBUTIDAIER。YINWEIDAIERJIHUCHENGLEQUANSHIJIEGEXINGHUAYINGXIAODEYIGEBIAOQIAN。ZI1990NIANYILAI,DAIERGUPIAOZENGZHANGLE870BEI!QISHI,BAGAIGONGSIYINXIANGDIANFENGDELINIANJIUSHIGEXINGHUAYINGXIAO:ANZHAOKEHUDEYAOQIUSHENGCHANJISUANJI,BINGXIANGKEHUZHIJIEFAHUO。RUDAIERGONGSIWEIFUTEGONGSIBUTONGBUMENDEYUANGONGSHEJILEGEZHONGBUTONGDEPEIZHI,DANGTONGGUOFUTEGONGSINEILIANWANGJIEDAODINGHUOSHI,DAIERGONGSIMASHANGJIUZHIDAODINGHUODESHINAGEGONGZHONGDEYUANGONG,TAXUYAONAZHONGJISUANJI,DAIERGONGSIBIANZUZHUANGHESHIDEYINGJIANHERUANJIAN,HENKUAISONGDAOKEHUSHOUZHONG。

365竞彩  DAIERDEGEXINGHUAYINGXIAOMOSHI,WOMENKEYIJIANJIEDIDECHUZHEIYANGLIANGGEJIELUN:YISHIZHIXIAO,WEIYONGHUTIGONGZUILIANJIADEDIANNAO;ERSHIWEIKEHUTIGONG“LIANGTICAIYI”DEFUWU。ZHEIYETONGSHIBIAOMING,JISHISHIPAOKAIPCDEXINGYESECAI,WOMENYIYANGNENGHUODEYIGECAIFUJUZICHUANGXINJINGYINGDEYOUYIQISHI。

  BIAOMIANSHANGKAN,ZHEIZHONGZHIXIAOFANGSHISHICHUANTONGYINGXIAOFANGSHIDELUNHUI(BIRUSHANGGESHIJI70 NIANDAIDAXINGJISUANJIGONGSIDECHANPINZHIXIAO),DANSHENRUFENXIHOUJIUHUIFAXIAN,DAIERGONGSIDEZHANGCHUZAIYU,BAOCHILEMIANXIANGYONGHUTIGONGYOUZHIZHUANYEFUWUDEYOUSHI,TONGSHITADECHANPINYOUJUYOUJIHAODEKAIFANGXING,CONGGENBENSHANGBIMIANLEYUANLAINEIXIEDAGONGYINGSHANGMENDELONGDUANQINGXIANGHEGAOELIRUN。NENGGOUDEDAOYOUZHIFUWUYOUBUWEIGONGYINGSHANGZUOYOU,ZHEIZHENGSHIXIANDAISHEHUIDUIYUGONGYINGSHANGDEGONGTONGSUQIU。

  QICIZAIKAN“LIANGTICAIYI”DEFUWU。ZAIDAIERGONGSIKANLAI,ZHEISHIYIZHONGBUXUTAIFEISILIANGDEFUWUFANGSHI。XIAOSHOURENYUANCHIXUTONGGUOMIANFEIDIANHUAYUGUKEJIAOTAN,JIEDAGUKEDEYIWEN,ERHOUJIESHOUDINGDAN,ZHEIGEGUOCHENGYEJIUFAXIANLEGUKEDEHAOE。ZHEIXIEXINXIJIANGQUANBUNARUGONGSIDEGUKEZILIAOKU。ZAIDAIERGONGSI,ZHEIYANGDEZILIAO,ZONGSHUYICHAOGUO 200 WANFEN。GONGSIPINGJIEZHEIXIEXINXI,CHIXUGAIJINCHANPINXINGTAIHEFUWU。YIKEHUFUTEGONGSIWEILI,DAIERGONGSIJIEDAODINGDANSHIJIUYIJINGQUANMIANLEJIEDAO,NAGEGONGZHONGDEYUANGONGXUYAOSHENMEYANGDEJISUANJI;GONGSIJUCIZUZHUANGHESHIDEYINGJIANHERUANJIAN,BINGHENKUAISONGDAOGUKEDESHOUZHONG。

365竞彩  XIANRAN,DAIERGONGSISUOTIGONGDEGERENDIANNAOXITONGDOUSHIYINGHEGUKEXUQIUDE。BIRU,GUKEKEYIXUANZEBUTONGCHICUNDEXIANSHIQI、BUTONGPINPAIDEWEICHULIQIHUOZHEQITADEPEIJIANSHEBEI。GUKESUOSHOUDAODEBIJIBENHUOTAISHIDIANNAO,DOUYIJINGZHUANGSHANGDOS、SHICHUANGDENGCAOZUOXITONG,YIJIWENZICHULI、BAOBIAOCHULIDENGTAOZHUANGRUANJIAN。“LIANGTICAIYI”DEFUWUHAIBUJINJINRUCI,DAIERGONGSIHAICHENGNUO:BAOZHENG48XIAOSHINEIDAODAFUWUXIANCHANG;BAOZHENG48XIAOSHINEISONGDAOBINGGENGHUANJIQI;BAOZHENGBUDAOLIANGGEYINGYERIJIAOCHUDINGHUODENGDENG。

  DAIERGONGSIDECHUANGSHIRENMAIKEER·DAIERCENGJINGSHUO:YEXUWOBUZHIDAORUHESHEJIHUOZHIZAOSHIJIESHANGZUIBANGDEDIANNAO,DANWOQUEDONGDERUHEXIAOSHOU。ZAIZHEIGE“KEHUJINGJI”SHIDAI,YIYIZHONGCHUANGXINDEFANGSHIJIEJINGUKE,RANHOUJIEJINQUANLIQUYUEGUKE,ZHEIGELINIANKEYICHENGJIUYIGEDAIER,DANGRANYEKEYICHENGJIUYIGEYOUYIGEQITALINGYUDEDAIER。ZHEIYEGAISHIDAIERMOSHIJIYUWOMENDEQIDI。

  04

365竞彩  YUCHUANTONGDEMUBIAOSHICHANGYINGXIAOXIANGBI,GEXINGHUAYINGXIAOJUYOUYIXIAMINGXIANDEYOUSHI:

365竞彩  1、GENGJIACHONGFENDITIXIANXIANDAISHICHANGYINGXIAOGUANNIAN。XIANDAISHICHANGYINGXIAOGUANNIAN,JIUSHI“GUKEZHISHANG”,“AINIDEGUKEERFEICHANPIN”DESIXIANG。

365竞彩  2、ZENGQIANGQIYESHICHANGJINGZHENGLI。GEXINGHUAYINGXIAOSHIGENJUZIJIDEGEXINGHUAXUQIUZIXINGSHEJI,GAIJINCHULAIDECHANPIN,SHIGUKEZUIMANYIDECHANPIN。

  3、ZUIDAXIANDUMANZUXIAOFEIZHEGEXINGHUAXUQIU。

  4、能带动企业提高经济效益。由于和消费者保持长期的互动关系,企业能及时了解市场需求的变化,有针对性的生产,不会造成产品积压;缩短了再生产周期,降低了流通费用;另外,个性化产品为产品需求价格增加了弹性,售价提高,从而提高了单位产品利润,企业经济效益自然凸现。

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